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  • The ingredient in question? Titanium dioxide.

  • No. The titanium dioxide we use in our toothpastes has been proven safe by health experts around the world. It is used in our toothpastes as a white colourant, in a non-nano form as defined by European regulations. It is an approved colourant in cosmetics, and we comply with all the regulations applicable to it.

  • Lastly, in the food industry, titanium dioxide is sometimes used as a food coloring agent. It can add a bright white color to powdered sugar, icing, and candy, enhancing their appearance without affecting the flavor. However, its use is strictly regulated to ensure consumer safety.
  • How we’re exposed to an ingredient matters greatly in terms of our long-term health. 
      
    Research shows that inhaling titanium dioxide particles in significant quantities over time can cause adverse health outcomes. Unless you work in an industrial setting, inhaling substantial amounts of titanium dioxide is highly unlikely.